Accenture > Accent on the future.

Accenture originated as the consulting division of Arthur Anderson. Its origin goes back to 1953, when GE asked Arthur Andersen to undertake a feasibility study about payroll processing and manufacturing automation using computers. In 1989, that division split from Arthur Andersen and began using the name Andersen Consulting. On January 1, 2001, Andersen Consulting adopted its current name, "Accenture". The word "Accenture" is derived from "Accent on the future". Although a marketing consultancy was tasked with finding a new name for the company, the name "Accenture" was chosen by an employee from the Oslo office, as a result of an internal competition. Arthur Anderson was one of the member of Big 5 once upon a time until ENRON happened. The fiasco of ENRON was one of major turnarounds in the business of the accounting firms and this event actually led to the separation of Consulting business from the accounting business. Also Sarbanes Oxley Act of 2002 also came into force because of this financial breakdown. The greater-than sign over the 't' shows that the company is looking to the future. The mark is also an accent mark in music.Tiger Woods is the brand ambassador of the company. The campaign uses the phrase "Go On. Be a Tiger." as its advertisment baseline. Tagline for the company is High Performance. Delivered.